“But it was just my taste.” When she launched, Corinne was working with a brassy finish. “Somehow I felt like, just by fluke, I found a market for something new without meaning to,” she says. That’s what Biko founder and designer Corrine Anestopoulos did, launching her collection based on personal style. Using Google Trends, you can also see broad global search volume for a particular term.Īlternatively, you might look into adjacent trends or consumer habits, such as the appetite for customizable experiences like engraving, or ethically sourced materials.īut business owners don’t have to just follow trends-you could also use your jewelry business to start your own. Read fashion and jewelry blogs and publications and follow influencers in the space to stay on top of trends for each upcoming season. #Sterling jewelers employee handbook how to#Researching trends is one way to determine (and validate) your chosen direction, and it’s an important step when understanding how to start a jewelry business online. This will determine how you market them to your target audience. Start by defining your ideal customer (classic, trendy, brides, socially conscious consumers, etc.) and decide whether your products are occasion specific (wedding, party, everyday, etc.). Once you’ve narrowed down the broad category for your startup jewelry business, it’s time to carve out a niche for your products.
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